Bill O’Brien

Bill O’Brien serves as Chief Revenue Officer for AirPro Diagnostics, leading global revenue strategy, sales, business development, strategic partnerships, and market expansion across North America, Europe, Australia, and emerging international markets.

With more than 28 years of leadership experience in automotive technology, diagnostics, collision repair, insurance claims, OEM relations, and enterprise sales, Bill is recognized as one of the industry’s most accomplished growth executives.

Throughout his career, he has successfully built high-performing teams, developed transformative go-to-market strategies, and established long-term partnerships with leading insurers, OEMs, multi-shop operators (MSOs), dealerships, and technology providers.

Prior to joining AirPro, Bill held senior executive leadership positions with Opus IVS, asTech, and The Innovation Group, where he played a pivotal role in scaling revenue, expanding market share, and driving adoption of advanced diagnostics, calibration, and claims technologies.

At AirPro, Bill is focused on accelerating the company’s growth, strengthening customer, partner, and industry relationships, expanding international operations, and advancing repair-process-compliant diagnostic and calibration solutions that support the rapidly evolving vehicle technology landscape. A recognized industry leader, he is passionate about helping repairers, insurers, OEMs, and technology partners navigate the increasing complexity of vehicle diagnostics, ADAS, connectivity, and modern vehicle repair.